Your profile picture should be recognizable at first glance, even in a small preview. Avoid excessive details or text that could clutter your image. A clear and simple design often works best.
If you're using your Instagram page for a brand or business, you'll want to make sure your profile picture includes your brand logo or an icon associated with your brand. This increases recognition.
If you're using your Instagram account for personal purposes, a portrait photo where your face is clearly visible is often most effective. People associate more with faces, and a smiling image can evoke sympathy.
Although Instagram allows uploading profile pictures in instazoom a square shape, the profile picture is displayed in a round format.